Case Studies
Case study

Premium and powerful online meeting tool

A solution suitable for the most demanding clients
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The Business Challenge

  • Industry
    One of the largest financial institutions in the world

During the COVID pandemic, online meetings became a norm.

However, as one of the largest financial institutions in the world, our client did not want to use an ordinary platform for video chats. They wanted to give their customers the highest quality experience – and keep the premium feel of their products.

Our client had a lot of requirements for their online meeting tool:

  • It had to have a premium feel – it had to be and look exclusive and custom-made.
  • It had to be user-friendly and intuitive since it was meant for people often without vast technological knowledge.
  • Finally, it needed to ensure the complete anonymity of participants.

The most important technological requirement was security. Since our client is a large financial institution, they have many strict legal requirements to meet, and could not afford any shortcomings.

The tool had to allow multistreaming, and have as little back-end as possible.

The time frame was strict – the client expected to start using this tool in a span of a few months.

Our Solution

Since we did not have much time to work with, we decided to use an existing tool and convert it to meet the client requirements. That decision served us right in a few ways:

  • thanks to choosing a tool the client was already using (WebEX), we could omit the time needed for the legal team to approve the use of the new software – in finances industries such process could take even months, or years; 
  • this particular tool allowed us to focus on front-end, and push as many changes as possible on WebEX’s servers – thanks to that, our client needed to host only front-end layer of the tool, not the back-end (that usually takes much longer to be implemented);
  • a huge collection of WebEX’s libraries let us speed up the development process.

The biggest challenge was ensuring the highest level of security. We took care to protect the data of participants, eliminating any way the tool could ask for access to their microphones or cameras, or ask them to join as a presenter.

We took care to make the tool as intuitive and easy-to-use, as possible. We made it available via the browser. Then, we automated processes of joining the event: so the attendees can simply click and watch.
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In the end, we presented the client a tool for organizing dozens of video conferences every month, for 100 attendees, that does not only look exclusive and is easy to use, but also protects the participants’ anonymity and costs the client almost nothing.

Benefits

The client can easily organize and manage a dozen video conferences per month – even if they are taking place at the same time.

The tool the client presents to their customers is safe – no data about the clients is stored or processed, the participants stay anonymous for the whole event and after it.

The tool was created in a span of a few months – the client was able to use it very fast.

The tool, simple to use and available in any internet browser, lets the client connect with their clients despite pandemic restrictions, and show them how important they are, and maintain the relationship.

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