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Beyond Horsepower: How Emotional Perceptions Drive Brand Loyalty in the Automotive World

Discover the power of emotions in driving brand loyalty within the automotive industry. Learn how automotive brands are transcending traditional factors like price and performance to forge deep emotional connections with consumers. How storytelling, personalized experiences, and community engagement are becoming key tools in building lasting loyalty? Dive into the fascinating world where emotions steer consumer choices and brand success.
  • Angelika Agapow
  • March 27
  • 13 min
  • Automotive

The Role Of Car Configurators in Building Brand Perception and Loyalty

Discover how car configurators are transforming the automotive industry, enhancing customer experience, and fostering brand loyalty. Explore the revolution in digital car buying. Learn how these interactive tools not only personalize the shopping journey by allowing potential buyers to tailor their dream car but also provide manufacturers with critical consumer insights. Uncover the future of automotive retail in this era of digital transformation.
  • Angelika Agapow
  • March 26
  • 14 min
  • Software development
  • Hicron's Expert View

Ensuring Accessibility: A Crucial Element in Web Development

In today's digital landscape, accessibility stands as a crucial element of web development, ensuring that websites and applications are usable by everyone, including those with disabilities. This focus on inclusivity not only adheres to ethical standards but also broadens the audience reach, improving the overall user experience. Incorporating accessibility testing alongside unit, integration, system, and acceptance testing is essential to evaluate and ensure software usability for individuals with disabilities. Explore the topic!
  • Emilia KrzemiÅ„ska-Komenda
  • March 20
  • 5 min
  • Automotive

Understanding the User Experience in Car Configurators

Explore the role of car configurators in transforming the automotive industry. Discover how digital platforms are revolutionizing the way vehicles are presented and customized, offering a seamless blend of technology and personalization. Learn about the benefits of allowing customers to design their dream cars from their homes, and how this innovation is enhancing customer satisfaction and engagement in the automotive sales process.
  • Angelika Agapow
  • March 20
  • 13 min
  • Software development
  • Hicron's Expert View

Balancing the DRY Principle with Readability in Software Development

In the realm of software development, the DRY (Don't Repeat Yourself) principle stands as a foundational rule aimed at eliminating redundant logic, advocating for every piece of knowledge to have a single, clear representation within a system. This approach encourages developers to seek out patterns and create more scalable solutions. However, the practical application of DRY, especially in complex scenarios like testing frameworks, reveals its limitations. Explore the topic!
  • Anna KamiÅ„ska
  • March 19
  • 5 min
  • Automotive

Driving Perfection: An In-Depth Look at the Pre-Delivery Inspection in the Automotive

Explore the role of Pre-Delivery Inspection (PDI) in ensuring vehicle safety, reliability, and customer satisfaction before it hits the road. We delve into the comprehensive checks and balances that make PDI an essential step for every new car. Learn about challenges, stuff from mechanical assessments to cosmetic scrutiny, and how they impacts your driving experience.
  • Angelika Agapow
  • March 18
  • 21 min
  • Automotive

Streamlining Warranty Claims: Automation, Pattern Identification, and Process Standardization

The practice of streamlining warranty claims through automation, pattern identification, and process standardization is revolutionizing the automotive industry. By leveraging AI-powered solutions and automation, manufacturers are significantly improving the efficiency and accuracy of warranty management processes. This shift towards standardized processes and automated claim handling not only optimizes internal operations but also leads to faster resolutions and improved customer experiences.
  • Angelika Agapow
  • March 12
  • 9 min
  • Automotive

The Impact of Predictive Maintenance on Warranty Management

The impact of predictive maintenance on warranty management is substantial, as it enables businesses to proactively address potential issues before they escalate, leading to reduced warranty claims and associated costs. This proactive approach ensures maximum uptime for vehicles, enhances customer satisfaction and contributes to the overall reduction of warranty expenses. Predictive maintenance not only helps in identifying potential faults early but also aids in optimizing warranty management processes for greater operational efficiency and improved customer experiences.
  • Angelika Agapow
  • March 11
  • 8 min
  • Automotive

Accelerating Automotive Efficiency: The Role of Tailored Front-Ends

In the quest for automotive efficiency, tailored front-ends are essential. They streamline design and functionality, marrying advanced technology with sustainability. This approach not only meets but sets new industry standards, propelling the automotive sector towards a more efficient, customized future.
  • Angelika Agapow
  • March 05
  • 14 min
  • Software development
  • Code Review
  • Legacy Modernization
  • Expert View

Innovation in Iteration: A Developer’s View on Quality & Legacy Code

From a developer's perspective, code quality is more than a theoretical construct - it's the bedrock of efficient software development. Regrettably, the harsh realities of heavy workloads and tight deadlines often lead to this vital element being neglected. Initially, such code might function as expected, but in the long run, it's a recipe for technical debt, bugs, and security vulnerabilities. Learn more on this topic!
  • Anna KamiÅ„ska
  • March 04
  • 4 min
  • Automotive

How Quality Assurance Impacts Safety in the Automotive Sector

The automotive industry's commitment to innovation and engineering excellence is underpinned by the principles of Quality Assurance (QA) and safety, which significantly influence vehicle design, production, and performance. This exploration inherently recognizes the role of QA and safety in shaping the automotive sector and aims to elucidate their interconnected impact on driving automotive excellence, providing valuable insights for industry professionals and consumers alike.
  • Angelika Agapow
  • February 26
  • 11 min
  • Automotive

The Agency Model’s Role in Cutting Distribution Costs in the Automotive Sector

The Agency Model empowers manufacturers to enhance value, customer experiences, and operational agility, positioning the agency model as a compelling strategy to bolster competitiveness and consumer satisfaction in the evolving automotive landscape. This innovative approach streamlines distribution channels, fosters pricing transparency, and optimizes operational efficiencies, potentially reducing costs by minimizing intermediary layers and fostering direct consumer relationships. Let's explore the intriguing dynamics of the Agency Model in the automotive industry.
  • Angelika Agapow
  • February 23
  • 7 min

Testimonials

What our partners say about us

After carefully evaluating suppliers, we decided to try a new approach and start working with a near-shore software house. Cooperation with Hicron Software House was something different, and it turned out to be a great success that brought added value to our company.

With HICRON’s creative ideas and fresh perspective, we reached a new level of our core platform and achieved our business goals.

Many thanks for what you did so far; we are looking forward to more in future!

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Jan-Henrik Schulze
Head of Industrial Lines Development at HDI Group

Hicron is a partner who has provided excellent software development services. Their talented software engineers have a strong focus on collaboration and quality. They have helped us in achieving our goals across our cloud platforms at a good pace, without compromising on the quality of our services. Our partnership is professional and solution-focused!

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Phil Scott
Director of Software Delivery at NBS

The IT system supporting the work of retail outlets is the foundation of our business. The ability to optimize and adapt it to the needs of all entities in the PSA Group is of strategic importance and we consider it a step into the future. This project is a huge challenge: not only for us in terms of organization, but also for our partners – including Hicron – in terms of adapting the system to the needs and business models of PSA. Cooperation with Hicron consultants, taking into account their competences in the field of programming and processes specific to the automotive sector, gave us many reasons to be satisfied.

 

PSA Group - Wikipedia
Peter Windhöfel
IT Director At PSA Group Germany

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